DBT Bureau
Pune, 11 Feb 2025
Tata CLiQ Luxury has launched the Mercedes-Benz Lifestyle Store on its platform. This marks the first direct partnership between the luxury brand and an e-commerce site in India. Customers across the country can now browse and shop a collection of Mercedes-Benz fashion and lifestyle products.
The Mercedes-Benz store on Tata CLiQ Luxury will feature a diverse assortment of merchandise across apparel and intricately crafted model cars. The collection includes polos & t-shirts, jackets, sweatshirts, and hoodies. The platform will expand its offerings with the launch of Mercedes-Benz watches too. In an exciting update, the highly anticipated Maybach collection—Icons of Luxury, crafted with signature contemporary elegance and inspired by the opulent Mercedes-Maybach—will be launched on the platform this March.
Talking about this partnership, Gopal Asthana, CEO, Tata CLiQ, said, “As a pioneer in the luxury e-commerce sector, Tata CLiQ Luxury has been at the forefront of launching several premium and luxury brands online for the first time. Our focus has always been on the mindful curation of brands that align with the platform’s synergies and values. The fashion and accessories category on the platform is of key focus and has been experiencing strong double-digit growth. As we continue to expand our offerings, we are thrilled to announce the launch of the Mercedes-Benz Lifestyle Store on Tata CLiQ Luxury. Renowned for its exceptional quality and design, their collection on the platform includes a wide range of stylish apparel and model cars. With this partnership, Mercedes-Benz fans can now effortlessly shop their favourite lifestyle pieces from the comfort of their homes.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz is the most desirable luxury brand in India with emotions and aspirations of customers and brand enthusiasts intricately associated with the Star. This desirability transcends beyond our unique products into the world of boutique items, merchandise and accessories, reflecting Mercedes-Benz’s iconic luxury heritage and unmatched prestige. Strongly valuing this aspiration, we are excited to collaborate with Tata CLiQ Luxury, to offer the desirable range of Mercedes-Benz boutique items, genuine accessories and merchandise, seamlessly on its online platform. This collaboration will enable enthusiasts to own a piece of Mercedes-Benz in their lives, becoming a prized brand custodian forever.”
With a strategic focus on enhancing the online presence of Mercedes-Benz merchandise in India, this partnership aims to make the brand more accessible while further cementing its position as a leading luxury lifestyle brand as well.
