DBT Bureau
Pune, 24 June 2025
Launch, an AI-native platform that generates fully functional, production-ready applications from plain English prompts, has officially launched after onboarding more than 2,000 early adopters across 10+ countries.
Launch sits at the intersection of AI and no-code development, enabling users to build and deploy real, full-stack applications in under 15 minutes without writing any code. Unlike traditional app builders that only create prototypes, Launch delivers production-ready applications with live databases, payment integrations, user authentication, API connections, and seamless GitHub connectivity from day one.
This launch comes amidst global demand for faster, more accessible software development accelerates. Gartner predicts that by 2025, 70% of new applications will use low-code or no-code platforms, up from less than 25% in 2020. Yet most platforms still fail to deliver production-grade solutions without heavy developer involvement.
In a landscape where 90% of startups fail and 63% of tech startups shut within five years Launch solves a critical gap: poor infrastructure and fragmented development. Data shows 6% of startup failures stem from tech issues, and 42% of tech startups rebuild their platforms within 18 months, often incurring losses over $380,000. Non-technical founders also tend to overspend by 40–60% on development, quickly depleting their limited 12-18 month runway.
We’re not just reducing time-to-launch we’re raising the quality bar,” said Prakash Sanker, Founder & CEO at Launch. “With Launch, speed and scale go hand in hand. Whether validating an MVP or launching a global SaaS tool, you can now do it in hours, not months.”
Prakash Sanker, a Stanford alumnus, brings deep expertise in product building and AI integration, shaping Launch’s unique architecture. The platform is designed to solve real bottlenecks in product development by offering a seamless, end-to-end solution that spans ideation, design, backend generation, payment setup, and deploymen,t all triggered by a simple, plain-English description from the user.
The platform has reduced typical development time by up to 55–60% compared to traditional and existing no-code solutions, based on studies and shared user experiences. It’s already onboarding users across 10+ countries, underscoring its global appeal. In one compelling case, a beta user launched an e‑commerce app on Launch.today in under 7 hours, achieving over 1,200 transactions within the first week. Beta users have reported an average of 50–60% faster time-to-market and up to 40–50% cost savings in their development budgets. Several applications built on the platform have also demonstrated seamless scalability, successfully supporting up to 10,000 concurrent users.
Key Features:
- Generates complete frontend and backend code
- Configures integrated databases and user authentication
- Enables payment processing through payment partners
- Provides one-click deployment with custom domains
- Seamlessly integrates with GitHub for version control
- Offers unlimited AI-powered debugging and live human support
Importantly, the user fully owns all generated code, built without proprietary dependencies and free from vendor lock-ins, ensuring long-term scalability without technical debt.
Early adopters are already using Launch to build:
- MVPs that go live in hours instead of months
- SaaS dashboards, e-commerce stores, and custom tools
- Interactive prototypes for immediate user testing
Beta users have reported successful product launches within a single day of using the platform.
