Anindita Nayak
Bhubaneswar, 23 Sep 2025
India’s agritech startups are transforming supply chains by connecting farmers directly with businesses and consumers, reducing waste and ensuring fairer prices. With post-harvest losses at nearly 40% and the market valued at $12.1 billion, this segment is the largest driver of agritech revenues. This article spotlights eight key startups leading this shift toward efficiency, equity, and sustainability.
Here are seven leading agritech startups in India’s Supply Chain & Market Linkages, celebrated for their innovative contributions:
Agrizy:
Founded in 2021 by Vicky Dodani and Saket Chirania, Agrizy has rapidly established itself as a prominent player in agricultural services by bridging critical supply chain gaps for non-perishable farm products. Operating as a B2B agri-processing marketplace, it connects processors of commodities such as oilseeds, cereals, and pulses with major buyers like Reliance Retail, Patanjali and Adani Wilmar. Its platform offers digital sourcing, demand aggregation, and customized procurement solutions, while also supporting partners with working capital through NBFC collaborations, along with logistics, warehousing and networking services. Backed by strong investor trust, Agrizy has raised over $18.78 million from leading investors, including Accion, Ankur Capital, and Capria.
Ninjacart:
Founded in 2015 by Nagarajan, Sharath Loganathan, Sachin Jose, Kartheeswaran KK, and Vasudevan Chinnathambi, Bengaluru-based Ninjacart has transformed India’s fresh produce supply chain with its tech-driven model. Focused on connecting farmers directly with retailers, the startup eliminates middlemen to ensure both quality and freshness. Today, it sources over 1,400 tonnes of produce daily from 20+ states and delivers to more than 17,000 retail outlets. This scale has fueled strong financial growth, with operating revenue rising 74% to Rs 2,002.7 crore in FY24 and net losses reduced by 20%. With over $417.2 million raised from major investors like Tiger Global and Walmart, Ninjacart stands as a leading example of how technology can build a more efficient, transparent, and profitable agricultural ecosystem.
Bijak:
Founded in 2019 by Nukul Upadhye, Mahesh Jakhotia, Jitender Bedwal, Daya Rai, and Nikhil Tripathi, Delhi NCR-based Bijak is a B2B marketplace tackling key challenges in agricultural trade. The platform strengthens market linkages by enabling grain trading, connecting seed manufacturers directly with farmers, and linking fresh produce suppliers to major market hubs. Supported by nearly $36 million in funding from investors such as Bertelsmann India Investments, Better Capital, and Peak XV, Bijak has steadily expanded its operations. However, in FY24, its standalone net loss grew by 19% to Rs 55.07 crore, reflecting continued investments in scaling its marketplace and services.
FarMart:
Founded in 2015 by Alekh Sanghera and Mehtab Singh Hans, FarMart has emerged as a key player in India’s agricultural services sector. The startup operates as a micro SaaS-driven platform that connects farmers directly with food processors and large buyers, streamlining the process of selling produce. By leveraging technology, data and underutilized assets in the food value chain, FarMart has built a scalable and high-growth model. Its output linkage services now span over 600 districts, supported by its mobile app SaudaBook, which digitizes workflows for food processors. With more than $47 million in funding from investors like Avaana Capital and 500 Global, FarMart is playing a pivotal role in modernizing India’s agricultural supply chain.
Otipy:
Founded in 2020 by Varun Khurana and Prashant Jain, Delhi NCR-based Otipy has quickly grown into a notable player in India’s agricultural services space. Though not a traditional farm inputs provider, its B2B2C social commerce platform plays a crucial role in streamlining the fresh produce supply chain. Using proprietary technology and a demand-prediction engine, Otipy sources directly from farmers and delivers to customers within 12 hours of harvest. This model has enabled the company to achieve an industry-low wastage rate of just 3%. In 2024, Otipy further expanded its reach by joining the government-backed Open Network for Digital Commerce (ONDC). Backed by over $69.13 million in funding from investors such as Westbridge Capital, SIG, and Omidyar Network India, Otipy continues to strengthen its impact on India’s farm-to-consumer ecosystem.
KisanKonnect:
Founded in 2020 by Vivek Nirmal and Nidhi Nirmal, KisanKonnect has built a fully integrated supply chain aimed at directly linking farmers with consumers. Focused on the Mumbai and Pune markets, the startup has developed a strong network of 5,000 farmers managing over 1.75 lakh acres of farmland and offering 200+ varieties of vegetables and 100+ varieties of fruits. Its scale is reflected in operations, delivering around 1.5 lakh boxes of fresh produce each month to more than 1 lakh customers. Backed by $8 million in total funding, including a $4.5 million Series A round led by Mistry Ventures with participation from actress Shilpa Shetty, KisanKonnect continues to strengthen farmer-to-consumer connections in India.
ONO
Founded in 2021 by Rama Rao Kancharapu, ONO has quickly positioned itself as an important player in the agricultural services space, with a strong focus on market linkages. Its cloud-based platform tackles key challenges for farmers and agri-traders by offering real-time price intelligence and supply-demand visibility. ONO’s services include ONO Connect for market discovery and ONO Cash for credit facilitation, creating a holistic ecosystem for its users. Currently active in over 45 mandis across six states, the startup has built a network of 30,000+ partners. Strengthening its growth, ONO raised $1.3 million in a recent seed funding round led by Aeravti Ventures.
