Athira Sethu
Kochi, 10 November 2026
BlueStone Jewellery, one of the leading Indian online jewellery retailers, has witnessed a 45% surge in its business operations during the festive season compared to the corresponding time period last year.
The company declared the rise in its business in its recent business update, which was released on November 9, 2026.
The statistics have been collected between October 1 and November 8, covering the major Indian festivals of Diwali, Dhanteras and Durga Puja.
BlueStone attributed the growth in its business mainly to an increase in the number of jewellery purchases, rather than a rise in customer spending.
Jewellery Demand Boosted by Festivals
The festival season is quite crucial for the jewellery firms in India as most people buy gold, silver and ornaments during festivals.
BlueStone witnessed strong demand for its collection of jewellery during the current time period.
The jewellery firm mentioned that its affordable range of jewellery has been a key reason for a large number of purchases by customers.
There has been strong demand for regular wear jewellery among other types as well.
BlueStone founder and CEO Gaurav Singh Kushwaha stated that there was a growth of 45% in the firm’s business compared to last year.
BlueStone Registers Increased Revenue in Q2
BlueStone also made positive progress in terms of revenue increase in the second quarter of financial year 2026-27.
The standalone revenue grew by 38% to ₹738.08 crore in the July to September quarter from ₹513.09 crore a year ago.
It registered a standalone net profit of ₹1.76 crore, against a net loss of ₹49.10 crore in the year ago period.
This was the company’s fourth straight quarter of standalone profit.
On a consolidated basis, the company registered a small net loss of ₹49 lakh, against a profit of ₹28 lakh in the previous year.
Positive Growth in Operating Profit Margin
The operating profit, calculated in terms of pre-Ind AS EBITDA, grew by 234% to ₹53.3 crore.
The operating profit margin of the company also improved to 7.3%, from 3.17% a year ago.
BlueStone Company Plans to Raise ₹300 Crore:
The board of directors at BlueStone has sanctioned a plan where the company would be raising funds amounting to ₹300 crore through non-convertible debentures.
The fund-raising exercise by the company will be used for debt repayment and future expansion.
Given the increased festive sales and improved profitability, BlueStone’s priority at the moment is to attract customers and grow its jewellery business.
