Honasa Consumer Ltd, the parent company of brands like Mamaearth and The Derma Co, is entering the nutraceuticals and health supplements space by acquiring a majority stake in Fluence Pharma. The company will buy a 58% stake in Fluence Pharma at an enterprise value of Rs 135 crore, marking its expansion into the fast-growing “inside-out” beauty and wellness market. The remaining stake will be acquired in phases over the next few years, strengthening Honasa’s plan to build science-backed health and beauty solutions.
Deal Structure
Aspect
Details
Buyer
Honasa Consumer Ltd
Target Company
Fluence Pharma
Stake Acquired (Initial)
58%
Enterprise Value
Rs 135 crore
Type of Purchase
Secondary acquisition
Remaining Stake
42% (to be acquired in 5–7 years)
Strategic Purpose
Point
Explanation
Industry Entry
Entry into nutraceuticals and health supplements market
Focus Area
“Inside-out” beauty and wellness solutions
Goal
Expand science-backed product portfolio
Business Strategy
Combine Fluence’s clinical science with Honasa’s branding and digital reach
About Fluence Pharma
Feature
Details
Business Type
Nutraceuticals company
Specialization
Hair and skin supplements
Technology
Patented Cyclical Nutrition Therapy (CNT)
Distribution
Dermatologist-led network
Dermatologist Network
3,000+ dermatologists across India
Revenue (FY26)
~Rs 40 crore
EBITDA Margin
Over 20%
Market Opportunity
Factor
Insight
Market Size
Over Rs 16,000 crore nutraceuticals market
Growth Driver
Rising demand for health and wellness supplements
Consumer Trend
Shift toward “beauty-from-inside” solutions
Market Stage
At an inflection point
Company Strategy and Expansion
Area
Details
New Entity
Honasa Health Pvt Ltd
Purpose
Scale nutrition and supplement business
Approach
Combine clinical science + brand building + digital distribution
Leadership
Led by Dheeraj Nagpal (ex-Zingavita, Zomato, American Express)
