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Happiest Minds deploys Agentic AI and IDP to transform MUA Insurance operations in South Africa

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Happiest Minds deploys Agentic AI and IDP to transform MUA Insurance operations in South Africa

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Happiest Minds deploys Agentic AI and IDP to transform MUA Insurance operations in South Africa
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DBT Bureau

Pune, 11 Oct 2025

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Happiest Minds Technologies Limited reported the successful deployment of its Agentic AI solution with Intelligent Document Processing (IDP) at MUA Insurance Acceptances Pty Ltd, South Africa.

The implementation has transformed MUA’s high-volume claims and policy email operations by automating the intake and routing of messages and attachments like PDFs, scanned forms, and images received in shared Outlook inboxes. Using GenAI-based classification and smart workflow orchestration, each email is automatically sent to the right claims adjudicator or underwriter based on expertise, workload, and availability.

MUA now records 99.5% accuracy in email and document classification, while reducing token processing costs compared to traditional GenAI models. The system has improved adjudication speed, lowered manual effort, and helped the team focus on higher-value work, all while maintaining security and compliance.

Joseph Anantharaju, Co-Chairman & CEO, Happiest Minds Technologies, said, “We are proud to announce the successful deployment of our Agentic AI solution, featuring Intelligent Document Processing (IDP), at MUA Insurance Acceptances Pty Ltd in South Africa. This milestone underscores our dedication to delivering practical, high-impact AI solutions that drive cost efficiency and scalable performance for enterprise insurers and reflects the deep capabilities in GenAI that the GenAI Business Service (GBS) unit has built in a short period of time.”

Vajra Singh, Chief Executive Officer, MUA Insurance Acceptances Pty Ltd, said, “Agentic AI has meaningfully reduced our email backlog and improved adjudication speed without compromising accuracy. The integration met our security & compliance standards and delivered measurable business value.”

San-Mare van Zyl, Chief Operating Officer, MUA Insurance Acceptances Pty Ltd, added, “Service delivery is one of the cornerstones of MUA. The team can now prioritize tasks that require faster execution. By automating work allocation, the staff members responsible for this task can now be utilized elsewhere in the business where the human touch is still needed. These talented members can now contribute their skills in areas where they are most impactful.”

Abhishek Pakhira, CEO, Aureus Business at Happiest Minds Technologies, shared, “We are seeing explosive growth in the specialty insurance market, which is forecasted to grow to over $279 billion with an expected CAGR of 10%. Under the leadership of Vajra Singh, MUA Insurance has established itself as a leader in this category. Our vision is to help MUA leverage its expert knowledge to build an agentic AI utility that can scale both its pre-bind and post-bind operations.”
This success marks another milestone in Happiest Minds’ journey to help insurers adopt AI-powered automation and build future-ready, high-performance operations.

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