Athira Sethu
Kochi, 4 April 2026
A subsidiary of AvenuesAI Ltd, Rediff.com India Ltd, has filed a draft document with the Securities and Exchange Board of India (SEBI) in order to obtain funds through an Initial Public Offering (IPO). This document, referred to as a Draft Red Herring Prospectus (DRHP), was filed using a new method known as “confidential route”.
The confidential route makes it possible for firms filing an IPO to do so without revealing too much information regarding the IPO in public. This strategy has recently gained popularity since it offers companies the freedom to work out details and adjust IPOs according to market trends before officially announcing an IPO.
On March 31, AvenuesAI, the holding company of Rediff.com, revealed this information in an official press release. The company announced that the DRHP had been filed with the SEBI, BSE, and NSE on behalf of its subsidiary’s planned IPO. It should be noted that these filings take place according to the rules of SEBI that govern the issuance of capital.
Nevertheless, just because the initial paperwork has been submitted does not mean that the company will definitely go ahead with the IPO. As per AvenuesAI, the company would provide more details and updates if anything substantial happens, as per the legal procedure.
AvenuesAI was formerly called Infibeam Avenues. The company is an international financial technology firm providing diverse digital solutions such as CCAvenue, which is a payment system, and BuildaBazaar, which is an enterprise software platform.
This is yet another step in the company’s continuous plan to grow and accumulate resources for future expansion.
