DBT Bureau
Pune, 29 Sep 2025
Samsung Electronics announced the expansion of its partnership with Toyota Motor, bringing Samsung’s Smart Signage solutions to additional Toyota dealerships in key markets. This move builds on the successful digital transformation of 1,250 dealerships across 40 countries in Europe completed earlier this year.
As car buyers increasingly shift between online research and in-person visits, the partnership aims to create a seamless and connected customer journey by transforming traditional dealerships into digitally enhanced environments.
“The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” said Hoon Chung, Executive Vice President and Head of Enterprise Business team, Visual Display Business at Samsung Electronics. “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide.”
Samsung has already deployed approximately 23,000 Smart Signage displays in Toyota dealerships across Europe, the Middle East and the CIS. These include touchscreens and LED displays placed in reception, consultation booths, vehicle display zones and lounges. Customers can browse models, view specifications and explore offers directly through the displays, with touch-enabled interfaces supporting real-time vehicle configuration.
All displays are supported by MagicINFO™, Samsung’s remote device management solution that allows Toyota teams to monitor screen performance and troubleshoot issues from a centralized dashboard. Built with enterprise-grade safeguards, MagicINFO is certified under ISO/IEC 27001:2022 and ISO/IEC 27701:2019 by the British Standards Institution.
Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe, said: “Bringing Samsung’s digital signage into our dealerships has added real value at every point of the customer journey. The ability to remotely manage displays in real time has greatly increased customer engagement.”
According to Omdia, the global digital signage market is projected to reach $12.6 billion by 2029. In Q2 2025, Samsung achieved a record-high 38.8% global market share by volume, maintaining its position as the world’s leading commercial display provider for 17 consecutive years.
