DBT Bureau
Pune, 11 July 2024
This Prime Day, small businesses are launching 3200+ new products on Amazon.in across categories like home and kitchen, fashion and grooming, jewelry, handmade products, and many more. Brands like Behoma, Dream of Glory, Orika Spices and others will be showcasing their unique products on Amazon.in and reaching customers across different parts of the country. Tens of thousands of small businesses will be participating in one of the most awaited shopping events on Amazon.in offering lakhs of Prime-enabled products to customers across India.
“Amazon Prime Day is one of the most anticipated shopping events in India, helping us deliver unparalleled value to our sellers and customers. We are thrilled to bring it back to India for the 8th consecutive year, celebrating the craft, creativity, product innovation and entrepreneurial spirit of our sellers, especially small and medium businesses. During the two days of the event, sellers will not only get a massive boost in the visibility of their products and brands but also directly access Amazon’s vast customer base across India, spanning 100% of serviceable pin codes. Through such shopping events, we aim to enable small and medium businesses to embrace the power of e-commerce and unlock new avenues for their success, fostering a vibrant online marketplace that contributes to the larger economic growth of India,” said Amit Nanda, Director, Selling Partner Services, Amazon India.
Small and medium businesses can leverage a robust suite of tools and features available on Amazon to gear up for Prime Day 2024. A streamlined self-service registration process (SSR 2.0) makes it easy for sellers to get started on the Amazon.in marketplace, with multi-language support, easy registration, and invoicing. Sellers can use the Sale Event Planner to opt in and offer great deals during Prime Day. The tool also offers data-driven recommendations on inventory planning, enabling sellers to maximize their opportunity and sales. The New Seller Success Centre is an onboarding buddy that provides step-by-step guidance to sellers on setting up their online shops, adopting key growth levers and utilizing features like Ads, Prime, and deals.
Amazon has also continuously improved the functionalities of the Amazon Seller App. Sellers can now run their entire selling operations through the app, including managing coupons, deals, and sponsored product campaigns. The app also provides interactive business metrics, allowing sellers to easily track and analyze key performance indicators.
Enhancing Everyday Life with Amazon Prime:
Amazon India returns with its much-awaited Prime Day on July 20th & 21st, 2024. Prime members get ready to Discover Joy with big savings, great deals, new launches from leading brands, small and medium businesses, blockbuster entertainment and much more. During Prime Day, save big with 10% savings on payment using ICICI Bank Credit/Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards. Join Prime Annual at ₹1,499 for one year, Prime Lite at ₹799 for one year and Prime Shopping Edition at ₹399 for one year at http://amazon.in/prime to enjoy Prime benefits.
