DBT Bureau
Bengaluru, 1 May
Influencer marketing company vHub.ai has raised funds through a seed round from a clutch of investors including Z21 Ventures and Start Up India Seed Fund Scheme. Though the funding amount was not disclosed, several existing early-stage angel investors, who supported Vhub’s initial launch and development phases have also participated in the round.
According to the company, the funds raised will be utilised to advance the company’s AI technologies to deepen influencer discovery analytics and in enabling more precise connections between brands and influencers.
The influencer marketing company also plans to develop additional tools to understand their audience on their social media pages better and to devise marketing strategies around that.
“We are thrilled to partner with Z21 Ventures on this journey. This funding not only validates our vision but also empowers us to accelerate our innovations, making influencer marketing as measurable and reliable as traditional digital marketing,” Sachin Modi, CEO of vHub.ai said in a press release.
According to the company, vHub.ai currently supports over 40,000 influencers and more than a hundred brands, operating in various sectors.
vHub.ai plans to develop additional features on its platform and scale its reach to thousands of brands along with expand presence in key international markets. The influencer marketing industry is a growing space and is projected to grow exponentially, from its current valuations at over $13.8 billion globally.
