DBT Bureau
Pune, 19 Jan 2025
Apple launched the Apple Store app in India, providing customers with the most personalised way to shop for Apple’s innovative lineup of products and services. Customers across the country can download the app on the App Store and shop directly from Apple while receiving personalised recommendations that enhance their shopping experience.
“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online. “With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple.”
Dynamic App Structure and Design
The Apple Store app will feature multiple tabs that help customers both shop for and go further with Apple products.
Products will offer a single destination to easily discover the latest Apple products, accessories, and services, while learning about key Retail programs like Apple Trade In, and financing options.
The For You tab offers a seamless shopping experience by providing customers with the most timely and relevant information and recommendations, while highlighting and organising saved or favourited items for quick access.
Once a customer purchases their new product, the Go Further tab can connect them to Apple’s knowledgeable Specialists for online Personal Setup sessions. They can also receive tips on getting the most out of their devices through short videos or by signing up for complimentary Today at Apple sessions at their local Apple Store, which aim to inspire and empower customers to unlock their full potential.
Product Customisation
Shoppers can customise their Mac with a more powerful chip, extra memory, or additional storage, as well as engrave their AirPods, iPad, Apple Pencil Pro, Apple Pencil (2nd generation), and Air Tag for free with a mix of emoji, names, initials, and numbers in a choice of eight languages. And soon, they will also be able to schedule a fun digital gift message, bringing even more personalisation options.
Delivery and Pickup
The Apple Store app provides options for easy delivery and pickup, so customers can get their new Apple products quickly and conveniently.
Apple’s first two stores in India opened in April 2023 in Delhi and Mumbai, and future Apple Store locations are planned in Bengaluru, Pune, Delhi-NCR and Mumbai.
