DBT Bureau
Bengaluru, 7 October 2024
Beauté Secrets, a Gurgaon-based beauty tools brand, has raised Rs 1.6 crore from Velocity, a financing platform backed by Peter Thiel’s Valar Ventures.
This fund infusion will help Beauté Secrets to expand its operations on quick commerce platforms and add new products to its lineup for meeting the surge in demand during this festive season, a release said.
Beauté Secrets was founded by Harnika Aneja in 2010 with a vision to provide high-quality, affordable beauty tools that enhance natural beauty without relying on chemicals or heavy makeup.
The brand offers a range of products across three categories: basic, essential, and premium, catering to diverse customer needs and budgets.
The Gurgaon-based company has a vast product portfolio including Manicure/Pedicure kit, Tweezers, Cuticle Trimmer, Foot scrubber, Hair Brush, Scissors, and more.
Beauté Secrets has served over 4 million customers nationwide and achieved a 3x growth rate, the release said.
Commenting on the fund infusion, Atul Khichariya, Cofounder and COO of Velocity said, “We’re excited to support Beauté Secrets growth journey. Our financing enables brands like Beauté Secrets to capitalize on the festive season demand, which often accounts for a significant portion of their annual sales. By providing the necessary working capital, we’re helping promising D2C brands reach their full potential.”
“Our focus on creating travel-friendly, durable, and elegant beauty tools has resonated with consumers looking for quality products without breaking the bank. By maintaining reasonable pricing while ensuring durability and precision in our tools, we’ve successfully met the varied needs of our clientele and established Beauté Secrets as a trusted brand in the beauty tools market,” said Harika Aneja, Co-Founder of Beauté Secrets.
