Srotaswini Mohapatra
Pune, 15 August 2024
Adyen, the global payments platform, has expanded into India following the grant of authorization from the Reserve Bank of India to operate as an Online Payment Aggregator for both domestic and cross-border payments. This commitment to accelerating payment innovation in India includes establishing a technology hub in Bengaluru and launching local payment processing capabilities.
Adyen’s local payment processing capabilities are foundational to the company’s all-in-one payment platform allowing merchants in India to optimize each transaction with local payment processing.
“The continued push for a Cashless India presents an opportunity for businesses to offer new customer journeys in the fastest growing e-commerce market in the world,” said Ingo Uytdehaage, Co-CEO, Adyen.
“We are looking to help transform digital payments in India with our global full-stack solution and local payment processing capabilities, optimizing transactions so our merchants can focus on opportunities to scale in India,” said Aditya Khullar, Country Manager, India, Adyen. “We are committed to our merchants’ long-term growth as we steadily scale our presence in India.”
Adyen streamlines the entire payment process for merchants by managing gateway services, risk management, and acquiring, enabling brands to expedite global expansion and enhance payment processes while meeting customer expectations. With direct card acquiring connections to major schemes like Visa, Mastercard, Rupay, and local direct debit payments such as UPI, Adyen ensures that transactions in India are processed locally. Merchants can leverage Adyen’s unified platform to offer a comprehensive range of payment methods preferred by shoppers, including credit and debit cards and relevant local options.
