Athira Sethu
Kochi, 31 October 2025
Wipro, one of the leading IT companies, announced on Wednesday a multiyear strategic partnership with HanesBrands Inc. in pursuit of strengthening the latter’s IT infrastructure and cybersecurity through an AI-first approach.
The collaboration will see Wipro deploy its WINGS Operations AI platform, part of its broader Wipro Intelligence suite. This platform simplifies operations for HanesBrands while providing better regulatory compliance and an overall superior IT experience to customers, suppliers, and employees.
Apart from operational smoothing, Wipro will be working to build up the security framework at HanesBrands. AI-driven solutions will include predictive and preventive operations, along with automated security workflows, aimed at fixing any issue arising as soon as possible. This approach will also support HanesBrands in maintaining regulatory compliance and will reduce business disruption to ensure smoother and stable operations.
According to Shiva Jayaraman, Senior Vice President and Sector Head, Consumer Business, Wipro, the new alliance will bring Wipro’s next-generation AI technologies to HanesBrands. This enables the company to be more agile and resilient in its operations, even speeding up its pace of innovation and uncovering new avenues for growth.
As part of the agreement, HanesBrands will also gain access to Wipro’s Innovation Network, which includes resources such as Innovation Labs, AI-native companies, Wipro Ventures, academic partnerships, and other technology collaborators. The deal reflects both companies’ commitment to long-term growth and state-of-the-art technological advancements in the apparel industry.
