Athira Sethu
Kochi, 29 Sep 2025
Gold is enjoying one of its greatest years on record. In 2025, gold prices have shattered records and are now above where they’ve been in decades. Some experts call this gold’s best year since 1979, when investors panicked during world chaos.
Why is gold so popular now?
Gold is referred to as a “safe haven.” That is, people rely on it when the world appears uncertain. For over four thousand years, gold has been utilized to safeguard fortune. Nowadays, with the world experiencing financial issues and tensions increasing between nations such as Russia and NATO, many are transferring money into gold.
Also, American politics is creating more uncertainty. Issues with the behavior of Donald Trump, trade wars, and assaults on the U.S. central bank are drawing individuals toward gold as a more secure option.
Why not silver or other metals?
Gold is unique in that it is scarce and will last forever. The amount of gold on the planet would be small enough to fit inside a cube only 22 meters long. It accumulates very slowly annually, only about 1.7% more is mined annually. Gold can’t be made out of thin air like paper currency.
Other metals such as copper, platinum, or palladium are utilized extensively in industries. They don’t retain value in the same manner because they get consumed and impacted by the economy.
How much has gold increased?
Gold prices have increased 43% since January to $3,760 per ounce. That’s higher than any other significant investment this year. Billions of dollars are entering gold every week.
Who is purchasing gold?
Both central banks and investors are purchasing. China, among other countries, is expanding its gold reserves to be less dependent on the U.S. dollar. Investors also anticipate the U.S. to cut interest rates, which further increases the attractiveness of gold.
Is it too late to invest?
Some experts think gold will keep going up. Others warn prices could drop if the world becomes more stable. Still, big banks like Deutsche Bank believe gold could hit $4,000 next year.
People can buy gold coins, bars, or invest through ETFs or gold mining companies. But remember, gold is not risk-free, it’s just less risky when everything else looks shaky.
