DBT Bureau
Pune, 31 Jan 2025
Unicommerce reported that Reid & Taylor Apparel has implemented Unicommerce’s multi-channel order management, warehouse management, and omnichannel retail management systems, knitting Reid & Taylor Apparel’s website, warehouses, physical stores, and other online platforms in one integrated network. With this, Reid & Taylor Apparel will be able to seamlessly automate order processing across all these customer touchpoints using Unicommerce’s unified dashboard.
Deployment of Unicommerce’s suite of solutions will allow the brand to seamlessly serve the customers as they move between various offline and online channels, offering them a consistent shopping experience, wider choice and faster deliveries. The tech integration follows the recent launch of Reid & Taylor Apparel’s brand website and its growing presence across various online marketplaces. Reid & Taylor Apparel is a leading exclusive, ready-to-wear player in premium clothing for men.
Integrating all the stores and their warehouses on the centralized platform allows the brand to offer ship-from-store service to its customers, enabling it to switch orders between its warehouses and stores. It enhances the available inventory, leading to a wider assortment and faster order fulfilment through a touchpoint nearest to the customer’s location.
Speaking about the recent partnership, Subrata Siddhanta, CEO – Reid & Taylor Apparel said, “Unicommerce’s expertise across retail and e-commerce technology offers an in-depth understanding of a business’s operational challenges, and that is what makes it a perfect fit for our business.”
Kapil Makhija, MD & CEO of Unicommerce, mentioned, “We are excited to be part of Reid & Taylor’s customer experience journey, which aims to align closer with the omnichannel expectation that its users have.”
As of Q2 2025, Unicommerce serves 3600+ clients including D2C brands, retail and e-commerce companies as well as logistics provider firms. With 260+ technology & partner integrations, the company has achieved an annual transaction run rate of 850+ million order items managing 8800+ warehouses and 3150+ omni-enabled stores across geographies. Shipway by Unicommerce, the company’s logistics automation arm, enables automated shipping for faster fulfilment, serving more than 6,500+ online brands.
