DBT Bureau
Bengaluru, 5 December 2024
Online fashion retailer, Myntra has joined the quick commerce bandwagon by launching ‘M-Now’, which is a 30-minute delivery service in the fashion segment.
The quick delivery option is already applicable across a collection of 10,000 styles across fashion, beauty, accessories and home. With the launch of ‘M-Now’, the delivery feature will now be scaled up to cover over 1 lakh styles in the next three–four months, the company said on Thursday.
M-Now will enable brands across the spectrum to have their products reach customer doorsteps much faster while continuing to offer Myntra’s differentiated experience throughout the shopping journey, and eliminating the need for customers to wait for longer to get their hands on their favourite brands, it added.
The quick service will start from Bengaluru and the company will scale the service in other cities, including Mumbai, Delhi and Pune, in the coming months.
“Together with the brands, M-Now will play a transformative role in advancing our collective mission to expand fashion possibilities and reshape India’s lifestyle shopping experience,” Chief Executive Officer Nandita Sinha said. “This is just the beginning, and as we advance in our M-Now journey, Myntra will continue to sharpen the offering on multiple fronts, including selection and the speed promise.”
Quick commerce is one of the growing spaces in the Indian retail industry with BigBasket, Blinkit, Instamart, Zepto and several others including Flipkart joining the race.
