DBT Bureau
Pune, 30 Oct 2024
Apple launched the new iMac, featuring the powerful M4 chip and Apple Intelligence, in its stunning, ultra-thin design. With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1. With the Neural Engine in M4, iMac is the world’s best all-in-one for AI and is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves while protecting their privacy. The new iMac is available in an array of beautiful new colors, and the 24-inch 4.5K Retina display offers a new nano-texture glass option. iMac features a new 12MP Center Stage camera with Desk View, up to four Thunderbolt 4 ports, and color-matched accessories that include USB-C. Starting at just $1,299, now with 16GB of unified memory, the new iMac is available to pre-order today, with availability beginning Friday, November 8.
Supercharged by M4
The M4 chip brings a boost in performance to iMac. Featuring a more capable CPU with the world’s fastest CPU core, the new iMac is up to 1.7x faster than the iMac with M1. Users will feel this performance across everyday activities like multitasking between their favorite apps and browsing webpages in Safari. With an immensely powerful GPU featuring Apple’s most advanced graphics architecture, the iMac with M4 handles more intense workloads like photo editing and gaming up to 2.1x faster than the iMac with M1. This also enables a smoother gameplay experience in titles like the upcoming Civilization VII. The new iMac comes standard with 16GB of faster- unified memory — configurable up to 32GB. The Neural Engine in M4 is now over 3x faster than on iMac with M1, making it the world’s best all-in-one for AI, and accelerating the pace at which users can get things done.
M4 takes iMac performance even further:
- Families, small businesses, and entrepreneurs can fly through daily productivity tasks with up to 1.7x faster performance in apps like Microsoft Excel, and up to 1.5x faster-browsing performance in Safari compared to iMac with M1.
- Gamers can enjoy incredibly smooth gameplay, with up to 2x higher frame rates than on iMac with M1.
- Content creators can edit like never before, with up to 2.1x faster photo and video editing performance when applying complex filters and effects in apps like Adobe Photoshop and Adobe Premiere Pro5 compared to iMac with M1.
- Compared to the most popular 24-inch all-in-one PC with the latest Intel Core 7 processor, the new iMac is up to 4.5x faster.
- Compared to the most popular Intel-based iMac model, the new iMac is up to 6x faster.
Array of Gorgeous New Colors
The new iMac comes in seven vibrant colors, bringing fresh shades of green, yellow, orange, pink, purple, and blue, alongside silver. The back of the iMac features bold colors designed to stand out, while the front expresses subtle shades of the new palette so users can focus on doing their best work. Every iMac comes with a color-matched Magic Keyboard and Magic Mouse or optional Magic Trackpad, all of which now feature a USB-C port, so users can charge their favorite devices with a single cable.
New Nano-Texture Display Option
The expansive 24-inch 4.5K Retina display on the iMac is its highest-rated feature, and for the first time, it’s available with a nano-texture glass option that drastically reduces reflections and glare, while maintaining outstanding image quality. With nano-texture glass, users can place iMac in even more spaces, such as a sun-drenched living room or bright storefront.
Enhanced Video Calls with 12MP Center Stage Camera
A new 12MP Center Stage camera with support for Desk View makes video calls even more engaging. Center Stage keeps everyone perfectly centered on a video call — great for families gathered on FaceTime. Desk View makes use of the wide-angle lens to simultaneously show the user a top-down view of their desk, which is useful for educators presenting a lesson to students, or creators showing off their latest DIY project. Rounding out the unrivaled audio and video experience is the beloved studio-quality three-microphone array with beamforming and an immersive six-speaker sound system.
Pricing and Availability
- Customers can pre-order the new iMac with M4 starting from October 28, on apple.com/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin arriving to customers and will be in Apple Store locations and Apple Authorized Resellers, beginning Friday, November 8.
- iMac starts at $1,299 (U.S.) and $1,249 (U.S.) for education and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, an 8-core GPU, 16GB of unified memory configurable up to 24GB, 256GB SSD configurable up to 1TB, two Thunderbolt/USB 4 ports, a Magic Keyboard, and a Magic Mouse or Magic Trackpad.
- iMac with a 10-core CPU and 10-core GPU starts at $1,499 (U.S.) and $1,399 (U.S.) for education and is available in green, yellow, orange, pink, purple, blue, and silver. It features 16GB of unified memory configurable up to 32GB, 256GB SSD configurable up to 2TB, four Thunderbolt 4 ports, a Magic Keyboard with Touch ID, and a Magic Mouse or Magic Trackpad.
- Additional technical specifications — including the nano-texture display option, configure-to-order options, and accessories — are available at apple.com/mac.
- With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade -in to see what their device is worth.
- Apple Intelligence is available now as a free software update for Mac with M1 and later and can be accessed in most regions around the world when the device and Siri language are set to U.S. English. The first set of features is in beta and available with macOS Sequoia 15.1, with more features rolling out in the months to come.
- Apple Intelligence is quickly adding support for more languages. In December, Apple Intelligence will add support for localized English in Australia, Canada, Ireland, New Zealand, South Africa, and the U.K., and in April, a software update will deliver expanded language support, with more coming throughout the year. Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and other languages will be supported.
- AppleCare+ for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best.
