DBT Bureau
Pune,18 June 2024
Pincode, India’s store-first commerce app by PhonePe announced that Hyderabad’s popular local brands, including Vijetha Supermarkets, Balaji Grand Bazar, Akshayakalpa, Pravarsha Dairy, Provilac Milk and Godavari Cuts are now available on its app.
This partnership will bring a wide selection of groceries, fresh fruits, vegetables, dairy products, premium meat and other essentials on the Pincode app. Vijetha Supermarkets and Balaji Grand Bazar, both legacy stores in Hyderabad, offer over 5000 products, including an extensive assortment of fresh fruits, vegetables, and daily necessities. The dairy category includes fresh-from-farm brands known for clean-labeled dairy products such as Akshayakalpa, Provilac, and Pravarsha. Godavari Cuts provides the highest quality, freshest meat products.
Speaking on the partnership, Vivek Lohcheb, CEO of Pincode, said, “We are thrilled to welcome Hyderabad’s esteemed local marquee stores to the Pincode app, enhancing the shopping experience for our customers. While customers can easily access their favorite brands from the comfort of their homes, these brands are also expanding their digital presence with a trusted partner like Pincode. This collaboration allows them to extend their services across the entire city. Notably, legacy stores like Vijetha Supermarket and Balaji Grand Bazar are growing by over 50% month-on-month. This reflects the rising demand and success of our initiative.”
Mr. Jagan Mohan Rao, Chairman and Managing Director, Vijetha Supermarkets said, “We are delighted to partner with Pincode to enhance our online presence and reach a wider audience. The partnership will also provide us the opportunity to expand our services to all of Hyderabad and on-board more stores on the platform. Through Pincode, our customers now have seamless access to a diverse range of high-quality products, including grocery, FMCG, fruits & vegetables, and other essentials. This collaboration allows us to cater to the evolving preferences of modern consumers who value convenience and quality. The support from Pincode in terms of technology and logistics has been instrumental in expanding our digital footprint, ensuring our customers continue to enjoy the best shopping experience.”
Siddharth Runwal, Founder, Provilac Milk said, “We are excited to partner with Pincode to expand our reach in Hyderabad. This collaboration ensures our customers have easy access to our clean labeled fresh-from-farm-to-table dairy products. Pincode’s platform helps us meet the growing demand for premium dairy products, supporting our commitment to nourishment and sustainability.”
Pincode has over 2 million registered users, with more than 1.5 million orders processed to date, and it is growing exponentially. The offerings for merchants include free delivery, seasonal incentives, and reliability in order fulfillment, allowing merchants to expect a seamless transition into the digital marketplace. Pincode also provides comprehensive support through training, dedicated dashboards, and a mobile app for day-to-day operations, ensuring merchants can run their digital stores their way.
About Pincode
Pincode, India’s store-first commerce app by PhonePe, offers a revolutionary new approach to e-commerce. Pincode places local stores and sellers at the forefront of the digital shopping growth story. With Pincode, every Indian shopkeeper, regardless of their location, is digitally empowered to tap into the vast potential of e-commerce, creating unprecedented opportunities for growth, while driving innovation at scale.
Source: PhonePe release
