DBT Bureau
Pune, 4 June 2025
Ather Energy Limited, India’s leading electric two-wheeler manufacturer, announced that its family scooter, the Rizta, has crossed the 1 lakh unit retail sales milestone within a year of its launch. The Rizta has received a strong response from family scooter buyers across India, since its unveiling in April 2024, contributing to significant growth in Ather’s market share.
Commenting on this milestone, Ravneet Phokela, Chief Business Officer, Ather Energy said, “Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers. It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited.”
Rizta, Ather’s first family scooter, expanded Ather’s product portfolio and played a key role in catering to a much larger consumer segment in the country. Since scaling up deliveries in Q2 FY25, Ather’s market share has seen a significant increase across key states including Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Odisha, and Chhattisgarh. Post its launch, Rizta has become the preferred choice for most buyers, accounting for around 60% of total sales to date. Its popularity is driven by a strong feature set that balances everyday utility with smart technology and comfort. Moreover, the Rizta along with the Ather 450 series has enabled Ather to become the #1 brand in South India in Q4FY25, as per Vahan data.
To enhance the ride comfort, the Rizta comes with a host of features such as 56L under-seat storage, a wide and comfortable seat, and a spacious floorboard in addition to several safety and connected features. SkidControlTM, which was introduced on the Rizta, is a traction control system that manages motor torque to prevent loss of traction on low-friction surfaces like gravel, sand, water, or oil. Other safety features include the Tow & Theft Alert, which notifies the owner about any unauthorised movement of their scooters and the Emergency Stop System which flashes the tail light rapidly to indicate to the vehicle behind that you’re coming to a sudden halt. In addition, the software enabled ‘Live Location Sharing’ which is a part of the AtherStack 6, allows riders to share their location with a preset contact in just a few clicks and enhances the safety of riders in emergency situations. The Rizta also comes with Google Maps on the dashboard for easy navigation.
The Rizta was first unveiled at the Ather Community Day in April 2024 and retails began from June 2024 across the country.
