DBT Bureau
Pune, 25 Nov 2024
vivo has extended its premium Y-series lineup with the launch of the all-new vivo Y300 in India. The newly launched smartphone embodies a stylish titanium-inspired design, which is bound to make it stand out. Adding to the excitement, vivo announced Suhana Khan as the new face of its Y-Series smartphones, including the Y300 5G, bringing her youthful energy and charm to the brand. The smartphone is empowered by a capable Sony IMX882 main camera, which when paired with the AI Aura Light and 2x portrait feature, allows users to capture sharp, natural-looking portraits. The smartphone also comes with advanced AI camera features including AI Erase and AI Photo Enhance that helps improve the clarity of pictures. It is further equipped with 80W FlashCharge for fast and efficient charging.
The Y300 will be available in three striking color options – Titanium Silver, Emerald Green, and Phantom Purple, and will be priced at INR 21,999 (inclusive of taxes) for the 8GB+128GB variant and INR 23,999 (inclusive of taxes) for the 8GB+256GB variant. Consumers can purchase the smartphone starting November 26, 2024, across vivo India e-store, Flipkart, Amazon, and all partner retail stores. Pre-booking for the Y300 starts on November 21 and runs until November 25, 2024.
To make the purchase even more exciting, consumers can avail of the following offers using SBI Card, IDFC First Bank, Kotak Mahindra Bank, Yes Bank, BOB Card, Federal Bank, and other banking partners:
Instant cashback of flat INR 2000 or easy EMI of INR 43 per day
vivo TWS 3e at a discounted price of INR 1499 (only when purchased with the Y300). This offer is valid from November 21 to November 30, 2024, and can be availed on Flipkart, Amazon, and in-store only. It is not applicable to the vivo e-store.
Commenting on the launch, Geetaj Channana, Head of Corporate Strategy at vivo India, said, “The vivo premium Y-series is known to deliver exceptional design and camera performance at an affordable price. With the all-new Y300, we offer our trend-conscious youth a smartphone that matches their aesthetic preferences with the titanium-inspired design and empowers them to capture stunning portraits easily. With its impressive features, we believe Y300 will address the core needs of our consumers and stand out in the segment.”
“Bringing vivo and Suhana Khan together has been a rewarding collaboration. Suhana’s charisma and modern appeal align seamlessly with vivo’s vision and ethos. At Bottomline Media, we take pride in forging meaningful partnerships, and this one perfectly captures the spirit of a new generation,” shared Tanaaz Bhatia, Founder and Managing Director of Bottomline Media
Innovative and Trendy Design
The vivo Y300 gets a sleek design with a high-gloss metal-like frame that exudes elegance. Available in three striking colors: Titanium Silver, Emerald Green, and Phantom Purple, the device offers a choice for every style. The Titanium Silver variant draws inspiration from the refined look of titanium, and when illuminated by a flashlight, it sparkles a dazzling diamond-like starry texture. Meanwhile, the Emerald Green and Phantom Purple add a dynamic and vibrant personality to the design.
The smartphone boasts an impressive 16.94 cm (6.67-inch) AMOLED punch-hole Display that offers a stunning visual experience. With a 120 Hz refresh rate, the screen ensures a smooth and responsive user experience. Additionally, the display, certified by SGS Low Blue Light Eye Care, protects users’ eyes. Boasting a 0.779 cm ultra-slim body and weighing a mere 188g, vivo Y300 not only provides a comfortable grip but also ensures a remarkable in-hand experience.
Crystal Clear Portraits
vivo Y300 houses a dual camera set-up featuring a 50MP Sony IMX882 main camera and a 2MP Bokeh camera. It comes with features including a 2x portrait mode, which minimizes distortion and enhances facial features, along with AI Aura Light, which ensures soft, natural lighting for portrait shots. The AI Aura Light adjusts the color temperature in low-light environments to illuminate faces softly, providing a 360° even lighting effect with an area eight times wider than a regular flash. This results in soft, studio-like lighting that reduces shadows and enhances skin tones, delivering clear, radiant portraits.
For nighttime photography, AI Supermoon, Super Night Algorithm and Stylish night filters work together to capture rich and delicate colors despite the complex nightscape lighting. Additionally, the Y300 comes with smart AI features such as AI Erase and AI Enhance which help users refine their images by removing unwanted elements and improving photo quality with ease.
For flawless selfies, the Y300 houses a 32MP Front Portrait camera. The smartphone also comes with Dual-View Video which allows simultaneous recording with front and rear cameras. Users can adjust screen ratios for split-screen or use picture-in-picture formats. This feature is ideal for vlogging during meals, travel, or creative projects.
Smooth Performance and Durability
For long-lasting power, the vivo Y300 boasts a powerful 5000 mAh battery with a 80W FlashCharge that offers quick on-the-go charging. It promises four years of battery health and comes with 24-dimension security protection.
vivo Y300 brings 8GB of additional RAM via the Extended RAM 3.0 feature that makes switching between apps faster and smoother. Powered by Snapdragon 4 Gen 2, featuring an advanced 4nm processor chipset with an 8 core CPU architecture that offers reliable and smooth performance at all times. For better gaming experience, vivo Y300 offers 4D Game vibration, Game voice changer and Dual 10x super touch control.
The Y300’s audio capabilities contribute to an immersive experience, featuring a 300%-volume Audio Booster and Dual Stereo Speaker setup. With High-Resolution Wired and Wireless Certification, users can be assured of high-quality audio for a truly immersive experience.
With IP64 dust and water resistance rating, and wet-touch technology, the Y300 provides a more reliable experience. Rigorous testing, including drop tests, extreme environment tests, and various port and button press tests have been conducted on the vivo Y300, ensuring the phone’s durability and resilience.
The device runs on Funtouch OS 14 built on Android 14, delivering a responsive user experience.
