DBT Bureau
Pune, 17 Oct 2024
Tata Technologies, an engineering and digital services firm, has launched its new brand campaign #EngineeringASoftwareDefinedFuture, highlighting its commitment to transforming the automotive, industrial heavy machinery (IHM), and aerospace sectors through software and digital technologies. As industries move towards software-differentiated products, Tata Technologies is empowering them with software and digital-led mechatronics solutions across the entire product value chain—from turnkey Software-Defined Vehicles (SDVs) to AI-driven smart manufacturing and intelligent software-defined enterprises. By integrating software, digital technologies, and AI into every solution, Tata Technologies enables customers to create the next generation of connected, adaptive products and build sustainable, future-ready enterprises.
Unveiling today at ELIV 2024, Bonn, Germany —the world’s leading congress for automotive electronics, software, and applications—this new brand positioning highlights Tata Technologies’ focus on empowering customers with software-led mobility solutions across the product value chain. With over 30 years of manufacturing domain knowledge and leadership in turnkey product development combined with digital technologies, we help modernize operations, increase efficiency, and deliver competitive, sustainable products that transform customer experiences from concept to service. As part of its growth strategy, Tata Technologies is set to significantly improve its software and embedded work revenue over the next few years, reflecting the company’s commitment to delivering innovative, software and digital engineering-led solutions that meet the evolving needs of the industry.
Expressing his excitement and the launch of the new campaign Warren Harris, CEO of Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW which we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products—we are engineering a smarter, more sustainable future.”
Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, expressed his excitement at the launch of the new brand campaign: “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected, and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.
