DBT Bureau
Pune, 9 Oct 2024
Vodafone and Google announced a ten year strategic expansion of their existing partnership to bring new services, devices, and TV experiences to millions of Vodafone’s customers across Europe and Africa, supported by Google Cloud and Google’s Gemini models.
The agreement will bring storage, security, and AI assistance to Vodafone’s customers in 15 countries, as well as its partners in an additional 45 markets worldwide, while Google will use Vodafone’s fixed and mobile connectivity services to improve workforce productivity.
Margherita Della Valle, Vodafone Group chief executive, said: “Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers. Using these services, our customers can discover new ways to learn, create and communicate, as well as consume TV, on a scale we haven’t seen before.”
“Our expanded partnership with Vodafone will help bring our most advanced AI products and services, including our Gemini models, to more people across Europe and Africa,” said Sundar Pichai, CEO of Google and Alphabet. “I’m excited to see how Vodafone’s consumers, small businesses and governments, will use generative AI and Google Cloud to transform the way they work and access information.”
Leading the Way in Enhanced Consumer Experiences
A key focus of the Vodafone and Google partnership is to help consumers take advantage of the latest hardware and digital technologies, including AI and cloud-based applications. Vodafone and Google will work together to improve and expand the range of products and services available in stores and online, supported with a refreshed customer experience rooted in the benefits of AI. Google and Vodafone are working towards enabling Vodafone to offer YouTube subscription-based products and Google One subscription plans, such as storage plans and AI Premium plans to consumers, in addition to offering a range of Pixel and other Android devices.
Vodafone and Google will work towards enhancing Vodafone TV (which is powered by Android TV), using Google Cloud’s advanced gen AI capabilities to provide additional content discovery features, rewards, and offers, as well as content monetization with Google Ad Manager to deliver a better ads experience. The teams are also exploring a more deeply-integrated YouTube experience across Vodafone TV devices.
Digital Transformation & Security: Powered by Google Cloud’s gen AI
Vodafone and Google Cloud already have a strong track record of collaboration. The companies have worked together to create a data repository (data lake) that houses Vodafone’s data and its existing AI and data analytics services on Google Cloud to ensure maximum security and adherence to legal requirements. With the expanded partnership, Vodafone will use Vertex AI, Google Cloud’s enterprise-ready AI platform, to build, deploy, and scale machine learning models and AI applications powered by Google’s Gemini models. This will help increase the speed and ease with which Vodafone’s operating companies in multiple countries can innovate and launch new products.
Through this partnership, Vodafone aims to offer it’s business customers enhanced cyber protection with its own soon-to-be-developed cloud-native cybersecurity solution, utilising Google Cloud’s Security Operations platform. It will provide security incident and event management, as well as the latest software-based protection tools. Vodafone will also use Google Cloud’s Security Operations platform when developing certain products and services to further ensure that they are secure by design to help keep customers safe online.
Both companies intend to jointly promote the use of universal industry standards in areas such as online safety, responsible AI development, network performance, and interoperability to drive economies of scale in industrial efficiency, boost innovation, and improve public services at scale. Through this partnership, Vodafone will put AI-powered cloud, content, and connectivity into the hands of more people.
The key benefits of the Vodafone and Google partnership include:
Leading the Way in Enhanced Consumer Experiences
Empowering consumers with AI: Vodafone intends to make it easier for consumers to experience the power of AI through a wider range of AI-powered Google Pixel devices and other Android phones coupled with its fast 5G pan-European network. Vodafone will also help customers learn about AI features with improved online guides, dedicated in-store experiences, and freshly trained staff.
Offering a best-in-class TV platform: Vodafone and Google will work towards Vodafone TV customers enjoying AI-generated search and recommendations for personalised TV content, applications, and rewards. This expands on the news in 2023 that Vodafone’s adoption of Android TV became the preferred platform for Vodafone TV, now live in seven countries. This collaboration also empowers Vodafone to optimise its infrastructure using Google Cloud’s gen AI capabilities and unlock new opportunities in advertising and market expansion. Google Ad Manager is intended to act as the main platform for the monetization of Vodafone’s addressable TV inventories, providing a better ad experience for users.
Extending the reach of cloud and AI to consumers: Google and Vodafone aim to offer Vodafone’s consumers a range of services built using advanced cloud-based AI. This may include storage for photos, video and files using Google One, and Google One AI Premium with Gemini Advanced for those who want the extra power of Google’s most capable AI models. The parties are also working to expand the availability of subscription-based YouTube services to Vodafone customers. All such services will be supported by Vodafone’s extensive fixed and mobile networks in the relevant territory.
Digital Transformation & Security: Powered by Google Cloud’s generative AI
Expanding business services powered by Google Cloud: Google and Vodafone will enhance their existing cloud partnership. Google is already the public cloud provider for all of Vodafone’s analytics, including anonymised and aggregated big data, business intelligence, marketing, and network analytics. Vodafone will use Vertex AI, Google Cloud’s enterprise-ready AI platform, to build, deploy, and scale machine learning models and AI applications powered by Google’s Gemini models, 1.5 Pro and Flash. Vodafone will bolster its commitment to distributing and building upon Google Cloud-based services, including cybersecurity, data analytics and AI.
Enhancing security and threat detection: Vodafone will build a new cloud-native cybersecurity offering for its business customers utilising Google Cloud’s Security Operations platform so they can better protect themselves and respond in real-time to cybersecurity threats. In addition, Vodafone will draw on the strengths of its in-house team of 900 cybersecurity experts, along with Google Cloud’s Security Operations platform, to further secure Vodafone’s operations at scale from external threats.
Transforming the back office with gen AI: Google and Vodafone experts will build products and scale priority use cases for digital, IT, and network teams to help automate fault detection, streamline back-office operations and more. Google will also create a gen AI training programme for Vodafone employees to help them enhance their own digital credentials and operational efficiencies by using scaled AI applications internally, and with partners.
