DBT Bureau
Bengaluru, 11 July 2024
mCaffeine, a caffeinated Skincare brand, has announced a strategic partnership with GoKwik, a leading eCommerce enabler, to enhance its online presence and accelerate growth.
Under this partnership with GoKwik, mCaffeine aims to increase its market share by 10% in key categories and revenue by 70% this year by offering superior shopping experiences to its customers while expanding its D2C (direct-to-consumer) footprint across India.
mCaffeine has emerged as a leading player in the Skincare industry, boasting an annual revenue growth of over 300% in recent years.
Through this collaboration, mCaffeine will leverage GoKwik’s 100 million shopper network. With unique features like one-tap OTP login, pre-filled addresses, extensive discounts, rewards, and loyalty partnerships, and an exhaustive payments suite, mCaffeine is expecting 25% higher revenue, better shopper satisfaction and reduced cash burn by integrating GoKwik checkout into its platform.
“We are thrilled to join hands with GoKwik as our trusted partners in the next leg of our growth journey. With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With their solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and complement the next phase of our growth,” Vaishali Gupta, Cofounder and Chief Growth Officer of mCaffeine said.
GoKwik’s tech and data-led solutions, including its category creator product, KwikCheckout, are designed to enable eCommerce brands to scale their growth by optimising the checkout process, thereby creating an ease of shopping experience and increasing the bottom line.
“We will be committing fully to amplifying mCaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations. This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive, and grow,” Chirag Taneja, Cofounder and CEO of GoKwik.
